Sales Ring is a proprietary CRM solution to manage the company database and direct or indirect sales force, including both single-firm and multi-firm agents. It’s a tool that the sales force can use to transmit and properly explain the company’s values and image, improve know-how so they can properly present and sell the entire range of products and services through an updated online catalogue, and monitor sales up to pre-invoicing. It’s useful for tracking meetings and appointments and to cultivate a successful customer relationship, supporting sales and new business with a focus on actual and potential turnover.